Saturday, November 15, 2008

Online Marketing

You could write the best website possible for your business, but if you don't drive traffic through it, you won't generate value from it. So the question is, what's the best way to attract the right sort of people to your site?


Most people will go to google as a first port of call, so you need to make sure that i) your pagerank is good and ii) your website is associated with the words that people will type in when they need the services/products that you provide.

The second port of call will probably be the online yellow pages ( You need a listing here, and preferably a link to your website.

Online Advertising

Other websites that attract your target demographic often sell advertising space. This is often done through third parties. Two of these are DoubleClick and Google AdSense.

Google AdSense

The Google model is to allow web publishers to offer ad space on their websites. On the other side of things, marketers provide their adverts to AdSense and associate them with keywords. By reading websites to understand what they're about, AdSense can work out which adverts are the most appropriate to put on each website. Then if somebody clicks through to an marketer's website, the marketer pays Google and the web publisher that provided the ad space a small fee. You can monitor your campaigns through online Google tools.

Google AdWords

When somebody performs a search on Google, if your site is associated with those keywords, you get a sponsored link on the right of the search results. You pay for click-throughs.

I've recently tried Google AdWords and AdSense to promote RS Motorbike Paint, but the click-through rates have been poor, but that might be due to the fact that the site is SEO'd and appears at the top of Google search results


DoubleClick has recently been acquired by Google, and is a leading provider of online advertising services and solutions.


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